We’re a determined community of supporters, researchers, people with breast cancer, and advocates, all working for a world that takes preventing breast cancer seriously. Together, we’re pushing breast cancer research in new directions, daring to imagine a world where no one dies from preventable breast cancer.
Studies tell us that at least 30% of breast cancers are preventable.

This fact should be known far and wide, and people should be empowered to do something about it. That’s why together we’re speaking out, calling on governments and industry to stop ignoring the evidence and tackle the causes of breast cancer head-on, whether it’s regulating harmful chemicals or putting policies in place to help all of us lead healthy lifestyles.

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Our heritage.

Breast cancer has hit headlines for decades, but prevention of this disease has rarely been spoken about. Breast cancer was seen as just something that happened and there was nothing you could do to stop it.

A group of friends had another idea.

As people with breast cancer themselves, they set up a patient-led forum to push the conversation towards prevention something they wish had been talked about more before they were diagnosed. From a small forum set up by friends, our community has snowballed into a nation-wide network, all driven by the desire to make prevention mainstream.

The problem.

The accepted wisdom is that we’re powerless to avoid breast cancer. Our movement disagrees.

Breast cancer will affect 1 in 7 women in the UK in their lifetime, yet at least 30% of these cases could be prevented.

If prevention were taken seriously, we could save thousands of lives and stop thousands of people from the pain of a diagnosis and gruelling treatment.

The solution.

Together, we’re fighting for a world where everyone has the best possible chance of avoiding preventable breast cancer. But that won’t happen without decisive action.

We need proper regulations to protect us all, and more funding for cutting-edge research into the causes of breast cancer. And we need to make companies put safety first and take the right steps to make sure their products aren’t making us ill. And together, we’re getting the word out, so people know the risks and can reduce their chances of getting breast cancer.

Why now?

Cancer touches so many of our lives. We’re told around 1 in 2 of us will develop cancer in our lifetimes.

This is not OK.

With promising research waiting for funding and the urgent need to empower healthier choices now, our actions today can save lives tomorrow.

Join our movement.

With prevention being sidelined for so long, every single one of us needs to speak up to change the narrative. 

From scientists and campaigners to supporters like you, we all have a role. Contact your MP, sign petitions, and help spread awareness. Together, we can push prevention onto the agenda, demand better protections, and support each other in making healthier choices.

Let’s change the narrative and turn the tide against breast cancer.

How we're making change happen:

Informed

We listen and are led by science. Even though the truth can be scary, we’re determined to face it head-on, and help others make informed choices about their health because that’s how you save lives.

Disruptive

We are not afraid to go against the grain and be a passionate voice championing prevention where others don’t. We will push the government to take urgent action to keep us safe. We’ll stop at nothing to build a UK where no one dies from preventable breast cancer.

Hopeful

There is so much hope in knowing the truth about the causes of breast cancer because it means we have the power to do something about it. We don’t just have to accept cancer as a part of modern life. We CAN make a difference.